GetGlobal 2016 Hub Culture Interview w/ Humphrey Ho, Managing Partner, Hylink 74161 views
Humphrey Ho of Hylink talks about how Chinese consumers are different than Americans: they all use mobile technology a whole lot more. In China, the internet IS mobile. Much greater population is buying groceries online. Also greater relationship between brands and celebrities in China, just generally accepted that celebrities are pushing products. Live streaming is also huge, the population uses it extensively -- kids just film their daily lives, and getting incredibly rich from it.
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