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The Mexican government decided to host another main conference to complement the work of COP16. The topic that they chose? Communicating climate science.

The forum was held at the Grand Velas Resort Riviera Maya, a luxury hotel with shiny marble floors, high ceilings, and indoor waterfalls. The fully catered lunch included at least five choices of dessert and was served beneath a tent erected just for the occasion. It made me wish that those of us trying to explain climate science were always treated so well.

What if companies were in competition to win the next industrial revolution, with the winners being those who most reduced their greenhouse gas pollution?

Branson is one of the world's ultimate success stories. Born with unbounded charisma, he founded his first company at the age of 16 in 1966, selling records out of the back of his car. He grew the business into Virgin Records, a leader in the industry, and then launched Virgin Airlines in 1984 and Virgin Mobil in 1999. He is also famous for his world record attempts: an attempted round-the-world balloon ride, a fastest sail across the Atlantic, and a fastest air-balloon journey across that same ocean. In his autobiography, he wrote "My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them... from the perspective of wanting to live life to the full, I felt that I had to attempt it." Today he is worth four billion dollars.

Activists here in Cancun have gone to great lengths to share their message.

Consider 350.org. The organization has staged coordinated events all over the world. Last year, participants in thousands of cities, representing all seven continents, held up signs or somehow represented the number "350" to bring attention to this number. That's the number, in parts per million of carbon dioxide in the atmosphere, that this organization (and many scientists) believe is the "safe" level of this greenhouse gas (we are now at 390 ppm and climbing).

Now available in the Cancun Store and from Bez & Oho, 30% of project proceeds go to help Project Kaisei's work on ocean protection.