Family businesses are often overlooked at Davos — yet they quietly drive 70% of global GDP, account for 81% of businesses worldwide, and power three quarters of global startups. From the Hub Culture Studio at Davos 2026, Dr. Lauri Union, Adjunct Faculty at Babson College and a leading expert in family enterprise and the neuroscience of learning, joins Edie Lush to explain why family firms are both uniquely resilient — and uniquely vulnerable — in the age of artificial intelligence. As AI accelerates change across every industry, Dr. Union unpacks why family businesses often struggle to move fast enough, how deeply ingrained family dynamics can slow innovation, and why long-standing strengths like tradition and stability may no longer be sufficient. The conversation explores: • Why family businesses dominate the global economy • How neuroscience explains resistance to change • The power of small, compounding behavioral shifts • Why passing on entrepreneurial capacity matters more than passing on a business • How multigenerational leadership can become an advantage — or a liability At a moment when trust, belonging, and human connection are under pressure, this is a timely look at how families can rewire not just their businesses — but themselves — to thrive in a radically changing world. #Davos2026 #FamilyBusiness #GlobalEconomy #AI #Leadership #Neuroscience #Entrepreneurship #FutureOfWork #HubCulture