Misinformation doesn’t just spread fast — it hardens. At Davos 2026, we sat down with Lexi Mills, CEO of Shift Six Studios, to talk about why truth, once indexed into AI systems, becomes increasingly difficult to correct — and why this moment matters more than ever. From growing up during South Africa’s post-apartheid rewriting of history to working at the intersection of media, public narrative, and large language models, Lexi brings a rare perspective: truth isn’t always absolute, but once misinformation enters machine training data, it can become permanent. We discuss how rumors form in real time (even here in Davos), how misinformation quietly drains time, energy, and trust, and why humans don’t just need to talk to each other — we need to talk to machines. This conversation explores what agency still looks like: • Being critical readers, not headline consumers • Understanding how algorithms reinforce our bubbles • Designing content that verifies itself across humans and AI systems • And why new models like micro-payments could help sustain real journalism At a moment when AI is learning faster than society is correcting itself, the question isn’t just what is true — but who gets to teach the truth, and how long it lasts. #Davos2026 #Misinformation #AIAndMedia #TruthInTheAgeOfAI #DigitalTrust #FutureOfMedia#GlobalLeadership #HubCulture #TechnologyAndSociety